Trademark protection is conferred by an act of filing which must be made with an Intellectual Property Office in the territory concerned.
A trademark consists of a sign and a wording in the selected classes, i.e. registration confers a monopoly for a name or a logo, for specifically designated goods or/and services. It is therefore essential to carry out, prior to the filing, a reflection on the activity covered by the mark.
We propose a reflection by concentric circles: the first being the activity actually developed or envisaged at creation. The second circle covers possible diversifications in the short and medium term. Finally, the third considers activities that do not fall directly within the scope of the company's direct intervention, but which, if they were to be offered by a third party with a similar name, could create marketing confusion about the origin of the products. or services.
Once the sign and the products and services have been delimited, it is first possible to file a trademark with the INPI to obtain protection on French national territory, or directly with the EUIPO for protection on a European level. by the mark of the European Union.
It is then possible to extend a trademark through the international trademark system via WIPO, or to file with local offices for the territories of interest.
The filing strategy must take into account the economic development strategy of the company and the methods of exploitation or valuation.